TWEEZERFILE
BEAUTY TOOL

Tweezerfile™ is a sharpening tool for blunt tweezers. By sharpening the tips along its diamond-plated, stainless steel plates, tweezers are restored to their original grip.
Born from the frustration of having to throw away their blunt tweezers, the founders wanted to develop a tool which radically prolongs the products' life cycle.  
Combining functional requirements with the aesthetic expectations of its target group, we created an immensely successfull product in its own, entirely new category.

As an entirely new product Tweezerfile™ needed a strong identity to introduce its novel approach and idea to the wider public. We helped the Tweezerfile™ brand develop an identity which seamlessly transcends its website, social media & packaging.